That moment.

Contemplating Life in Granada

It has happened to you. I know it has. 

You’re on your laptop/ipad/iphone, reading articles and blog posts when suddenly, someone’s words connect with you. They not only “ring true”, but they feel… right. You get it.

You connect.

That moment? It’s something I have been considering a lot lately. What is it? What happens when that piece of content and you suddenly meet? And what if instead of a piece of digital content, it was a person? Or a product? Or an idea? Or a movement?

How do you create something, a message, that is so powerful that people can’t help but want to share it and talk about it and be a part of it?

That moment… is something worth considering.